The difference is in our unique personal trainer approach. The face-to-face nature of the training relationship allows Brainnovation brain trainers to do three critical things:

• focus on results by customizing each training session and encouraging clients to work past their comfort levels.
• focus on attitude by challenging clients to recognize and pursue their potential, learning to see failure not as something to be avoided at all costs, but as a temporary stepping stone to greater success.
• focus on confidence by encouraging struggling children and adults to engage, embrace challenges, recognize improvements, and celebrate gains.

Not at all. While both are effective, brain training and tutoring are actually different solutions to different problems.

From kindergarten through grad school, students typically struggle because of one of two problems:

1. New information wasn’t grasped because it was presented poorly (or missed entirely)
2. Weak cognitive skills are making it hard to grasp new information (even when it is presented well)

Tutoring works on the first problem; Brainnovation brain training works on the second.

There are definitely times to hire a tutor. For example, if your child didn’t learn classroom content because he or she was home with the flu, because a teacher on maternity leave was replaced by a string of substitutes, or because construction workers nearby were operating jackhammers all month long, hire a tutor. In other words, if identifiable circumstances have interfered with the delivery of information to your child, hiring someone to redeliver that information makes sense.

There are also times to hire a one-on-one brain trainer. For example, if your child is struggling in school in general—struggling in more than one class, or struggling over the course of several school years— help from a brain trainer can make a real difference. This is because brain training targets the cognitive weaknesses that are keeping your child from repeatedly grasping new information when it’s presented in class.

Not necessarily. Children and teens (and even adults) who struggle do so for a reason, and the reason may be weak cognitive skills. As your child is maturing, weak cognitive skills may not catch up (which is why adults can struggle with weak cognitive skills, too). Perhaps a better question is, while your child is struggling, how are those struggles impacting his or her self-image? Confidence? Love of learning? Whatever stage of education or life you or your child are in, it’s never too soon to take action to work on weak cognitive skills.

Most reading struggles are due to a weakness in auditory processing. This is the cognitive skill that allows us to identify, segment, and blend sounds. But other weak skills can interfere with reading, too. For example, poor attention skills can mean a reader is frequently distracted, poor memory skills can interfere with recall, and poor visual processing skills can keep a reader from creating the mental pictures that help them comprehend and engage with what they just read. Brainnovation brain training works on each of these weaknesses.

Not at all. Because cognitive weaknesses are not necessarily strengthened by time, children who struggle with reading, learning, reasoning, remembering, or paying attention often grow into adults with the same struggles. Many of our clients are, in fact, adults of all ages and stages of life, from the college-bound, to career builders, to seniors.

Find out if cognitive training can make life easier for you or someone you love. The first step is to call a Brainnovation center near you and schedule an initial brain skills Assessment. The Assessment takes about an hour and is very reasonably priced. Even better, it will give you a world of information about cognitive strengths and weaknesses, as well as insights into the next best step. Call us today and get the answers you need.